{"id":6350,"date":"2023-03-07T10:44:57","date_gmt":"2023-03-07T09:44:57","guid":{"rendered":"https:\/\/hogai.store\/tworca\/patrycja-bruz-soniewicka\/"},"modified":"2026-08-16T23:55:05","modified_gmt":"2026-08-16T21:55:05","slug":"patrycja-bruz-soniewicka","status":"publish","type":"tworca","link":"https:\/\/hogai.store\/en\/tworca\/patrycja-bruz-soniewicka\/","title":{"rendered":"PATRYCJA BRU\u0179-SONIEWICKA"},"content":{"rendered":"\n
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Patrycja in the Artist Mirror Cobalt Love<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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PATRYCJA BRU\u0179-SONIEWICKA
CEO & CREATIVE DIRECTOR<\/p>\n\n\n\n

HI. I\u2019M PATRYCJA.<\/strong><\/p>\n\n\n\n

I\u2019ve been working in the creative world for over 20 years. I\u2019ve built brands, campaigns, companies and projects. I\u2019ve worked with fantastic, talented people on projects both big and small, and for most of that time I\u2019ve truly loved what I do.<\/p>\n\n\n\n

But there was something that had long captured my attention. Interiors. Colours. Objects. Furniture. Harmonious proportions. Things you can look at for a little longer than you need to.<\/p>\n\n\n\n

IT ALL STARTED WITH A MIRROR<\/strong><\/p>\n\n\n\n

I was looking for the mirror I\u2019d been dreaming of. I had a very specific image in my head. I knew exactly what it should look like. The problem was that it wasn\u2019t to be found anywhere.<\/p>\n\n\n\n

So I sketched it on a piece of paper. I can\u2019t draw. But sometimes it\u2019s not about being able to draw something. It\u2019s about having something in your head that doesn\u2019t exist yet \u2013 and you have to show it to others somehow. So I started thinking about how to describe it, and then how to make it.<\/p>\n\n\n\n

Then another idea popped up. Then another. Colours. Shapes. Objects. Variations. Fabrics. Textures. At some point, that single mirror turned into a whole collection.<\/p>\n\n\n\n

I invited Kasia and Bartek to collaborate with me because they have talent and an \u2018eye\u2019 for beautiful harmonies, minimalist, elegant and intriguing forms. They liked the mirrors and the rest of the collection, and the prospect of a shared adventure sounded exciting.<\/p>\n\n\n\n

AFTER 20 YEARS OF CREATING THINGS THAT LAST ONLY A MOMENT, I WANTED TO CREATE SOMETHING THAT WOULD LAST<\/strong><\/p>\n\n\n\n

Over the years, I\u2019ve worked in advertising, marketing, technology and e-commerce. They\u2019re fascinating worlds. Fast-paced. Intense. Full of new ideas and wonderful people. But they also have their own particular nature. A campaign disappears. A website changes. Technology becomes outdated. A project you\u2019ve spent months working on sometimes ceases to exist before you\u2019ve had a chance to enjoy it.<\/p>\n\n\n\n

At some point, I began to long for something more tangible, non-virtual, real. Something you can spend time with. Touch. Use every day. Look at for years to come.<\/p>\n\n\n\n

That\u2019s how HOGAI came about \u2013 for me, it\u2019s a way of turning ideas that exist only in my head into things that come to life alongside people.<\/p>\n\n\n\n

HOGAI is a place where things are created to bring us joy and move us. Here, we specialise in the engineering of wonder. We make things to live with and to love.<\/p>\n\n\n\n

COLOUR IS IMPORTANT TO ME<\/strong><\/p>\n\n\n\n

I like beige tones. I really do. They make a great backdrop. But I don\u2019t believe everything has to be a backdrop. I like things that have a mind of their own. Colours that transform the energy of a room. A single bold accent that can do more than yet another wall in \u2018warm greige\u2019. I was tired of the monotony of greys and beiges. I longed for colour, because to me, colour isn\u2019t just decoration. It\u2019s emotion. Sometimes energy. Sometimes tranquillity. And sometimes it\u2019s simply something that makes you look at your bedroom in the morning and think: It\u2019s beautiful. I love it.<\/p>\n\n\n\n

HOGAI is the place where all my previous experiences have come together. A love of design. Strategy. Branding. Business. E-commerce. Technology. Marketing. And above all \u2013 people.<\/p>\n\n\n\n

Because none of these projects would have come about if I hadn\u2019t invited people to collaborate with me who share my language. Aesthetic, creative and \u2013 just as importantly \u2013 human.<\/p>\n\n\n\n

WHERE DOES THE BRAND NAME \u2013 HOGAI \u2013 COME FROM?<\/strong><\/p>\n\n\n\n

I was looking for a simple, pleasant-sounding, abstract name with an appealing spelling. HOGAI came up during one of our brainstorming sessions. Later, I discovered that in Pashto, hogai means \u2018a wonderful girl\u2019. I thought that was a lovely meaning. Then Adam designed the logo, and I had no doubt that this was the one.<\/p>\n\n\n\n

WHAT INSPIRES ME? WHAT STYLES AND TRENDS IN ARCHITECTURE OR DESIGN?<\/strong><\/p>\n\n\n\n

I find the whole history of the Bauhaus and the energetic Memphis movement that grew out of it absolutely phenomenal. It stimulates my creative thinking. It makes me smile. It fills me with wonder.<\/p>\n\n\n\n

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Patricia is the Creative Director and the founder behind Hogai. Her joy of life fuels our passion for working with form and color. Hogai started in her head with mirrors. Creating this brand and its first collection is her dream to create tangible things come true.<\/p>\n","protected":false},"featured_media":4680,"template":"","class_list":["post-6350","tworca","type-tworca","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t