ADAM KIERES
ART DIRECTOR & GRAPHIC DESIGNER

Adam is a graphic designer and art director who takes a childlike joy in coming up with new images. It helps brands build effective and attractive visual communications based on a solid foundation.
He tries to translate his optimistic attitude into every project he undertakes and often infects with a smile and apt ideas.
He is a graduate of the Academy of Fine Arts and the University of Economics – this mix pays off with any branding topic. For him, a combination of unlimited creativity and less creative accounting is the definition of a good project.
He collects pins, which he passionately wears to almost all parts of his closet.

Was the project for Hogai inspiring, and if so, why?

Sure! I love color, its use, its meaning, its different interpretations. Together we found the idea for the Hogai brand identity, which is based precisely on color, a simple form in a dynamic pose.
I feel that the end result is a perfect illustration of the energy this project generates in our whole team!

Where do you look for the essence on which you build projects?

I always start with an in-depth analysis of the brand’s needs, strategy and communication idea – it’s a goldmine of ideas that are the beginning of a great story, you just have to pick them and illustrate them. After all, synthesis is a basic element of very good branding, and the key to it is accurate observation and drawing conclusions.