PIXEL
JUNIOR CREATIVE ASSISTANT & HEAD OF JOY

In the team as of: September 2025.
Specializing in dynamic strength testing and cushion sessions.

Pixel – Italian Greyhound – a breed known for its elegance, slender body and two thousand years of history. He brought new energy and a penchant for quick twists to the studio. He joined in September 2025 as a three-month-old baby and quickly took a liking to Hogai’s photo shoots. Although he started his career with the POINT collection, he quickly realized that his true calling was…. interacting with textiles. On a daily basis, he tests the durability of Hogai blankets – exactly those that go to customers. Specialist in wild joy and winter hibernation in cotton yarn. Together with Coconut, he forms a duo that proves that the best ideas are born from observing everyday happiness.

In winter, like Coconut, buried in soft cotton feels best. Their shared passion for blankets was a daily reminder to us that good design must be both beautiful and useful.