MATEUSZ WÓJCIK
CREATIVE COPYWRITER

Matthew is a copywriter and ad campaign creator. Helps create copy and communication ideas for Hogai. He likes his copywriting to be read lightly, with a smile and without a sense of suffocating boredom. He has worked in the advertising industry for more than 25 years, having previously been a journalist for several years. Outside of work, he enjoys writing for a small group of readers, making collages and taking photos. He is one of those people who work for the pleasure of creating and collecting a salary, he is not interested in success and making a “position” for himself. For a happy life, health, friends, honesty, humor and good food are enough for him. Well, he’ll add art, fashion, a cat and good-sounding audio equipment. For the past year, he has been most disappointed when he hears a blackbird singing.

What do you love about your creative work on a daily basis?

I like it best when the work is effortless. I love the situation in which cool and silly ideas come as if by themselves, copy is written with ease and in the morning you can look without shame in the mirror.

How did you find working with the Hogai brand and what was most inspiring?

I love working with Patricia. If she asked me to help promote steel diapers with rubber seals, it would give me as much joy as working for Hogai. Patricia’s energy, smile and sincerity revitalize a person like two fingers inserted into a contact.

Are you a design lover – where do you look for new discoveries?

I really enjoy browsing the used furniture and accessories website vntg.com. I like to look at online stores that specialize in selling niche brands. The instagram accounts of photographers who specialize in shooting interiors for magazines also provide inspiration.

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